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Newsletter question

First, a quick update on the Reader's Choice poll, since I can't figure out a way to make it so you can see the results:

I asked readers to select their favorite character from a list of five, and the top two would star in the next JCP News serialized story. First of all, participation is about 20 people higher than it was in round 1 altogether, and this is after only a day and a half. Hooray!

Quiet, broken Javier de la Rosa is TIED with hardheaded Tim Foster for second place. I think if I do end up with a second place tie, the protagonist having to choose between two love interests will be the main storyline, and if they're close but not exactly tied, that storyline might be one of the options among many.

Now, on to my question for you: would it be better to release the newsletter on a specific day of the week, such as the second Saturday of every month? I see that many fewer people opened this issue, and it came out on a Monday. I'm wondering if that makes a difference to some people. I know with typical Monday through Friday day jobs, Mondays and Fridays usually take the most concentration.

Click here to see what this poll thing is all about!

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Comments

( 9 comments — Leave a comment )
mississaugared
Mar. 16th, 2010 06:46 pm (UTC)
Might the lower number of people opening this particular Monday be because of March break madness? I know the city is quieter than usual this week - maybe a lot of your readers are off vacationing right now??

For me, a week day delivery vs. a weekend means I get to the newsletter quicker. I don't always check my email regularly on weekends. But, that's just me! :) I'll check the poll to see what the what is on this question.
jordan_c_price
Mar. 17th, 2010 01:10 pm (UTC)
I haven't seen March break anywhere locally. They always do the spring break to coincide with Easter, so it's that first weekend of April here.

The demographics are surprising to look at. I thought I'd have more European readers than I do, but the bulk of my newsletter readers--at least the ones who open it--are American.

Maybe my European and Au/NZ readers are just chattier. I thought they were more numerous judging by interaction.

That's a good point, that some people don't check email as often on weekends!
ali_wilde
Mar. 17th, 2010 12:55 am (UTC)
I don't mind when the newsletter comes out as I usually get it very late at night anyway. I'll open it either immediately or within a few hours, just depends what I'm doing. I live on-line, I have no life.
jordan_c_price
Mar. 17th, 2010 01:11 pm (UTC)
I could always try sending it a different time, too. For some reason always pick 2am New York Time. Superstitious (or habit-driven) at this point!
bluesimplicity
Mar. 17th, 2010 02:10 am (UTC)
I must admit, I kinda like it arriving on the 14th. At my job, pay days are on the 14th and 28th, so the the 14th is always a double woo for me, cos I'll get paid AND I know the next chapter of Zero Hour as well.

Just my two cents, but I must admit I like the consistent date. It's like a, erm, well, date for lack of a better word. =)

Blue
jordan_c_price
Mar. 17th, 2010 01:12 pm (UTC)
Thanks for putting your two cents in! Having a "date" with my newsletter really does structure my month, too.
sara_scr
Mar. 20th, 2010 02:19 pm (UTC)
There are times I feel like some kind of strange aberration, or a throwback if you will, because I don't check my personal emails regularly *gasp! the horror!*.

All in all though I like knowing that on a precise date, without fail, something other than spam, which is notoriously impossible to get rid of, will appear in my inbox *g*.
(Anonymous)
Mar. 20th, 2010 07:15 pm (UTC)
I've got more email addresses to juggle than I would like. I wish I had a way that made sense to me to consolidate them :-/

My open rate is are almost at average now. Maybe it does take some people a bit more time to open the newsletter. It's not exactly a quick read, so possibly they save it for when they have time to linger.
jordan_c_price
Mar. 20th, 2010 07:16 pm (UTC)
Erm...that was me :D
( 9 comments — Leave a comment )

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